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"No Drama Lifestyle"

One evening, our team brainstorm together why there are no mass-produced Indonesian brands have yet to scale globally. Since then. It becomes our mission to decode what is happening in our society towards "Made in Indonesia". We want to try make a good product with a good quality of fabric but with very affordable price.

While on this mission, we like to promote a lifestyle where everything focusing on essentials. Focus on the big picture. Hence, our process design always mirroring our promote lifestyle. Every product has to be simplified but has fit and aesthetic of current point of view. Let’s breathe essentials together.

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